In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.

You a person with little or no training in web design—have found yourself in charge of a website. Maybe even two. While your task might initially seem daunting, designing and running a great site is completely within your powers.

Explore creative-oriented career paths in web design and development including user experience (UX) design, user interface (UI) design, internet marketing, graphic design, and more. Learn which personality types are best suited for each career opportunity and what skills are required for each position. Instructor Jen Kramer also covers which tools are current in each field, shares why coding is still a key literacy for web designers, and offers further resources for each area of interest.

Today's marketing professionals have a wide array of SEO tools at their disposal. With so many options, choosing the right tools for technical optimization, content optimization, offsite optimization, and competitive research can be tricky.

Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to better understand who your digital customers are, how they found your website, and how they engage with your site once they get there. This course covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals.

Unlock the advanced capabilities of Google Analytics and take your skills to the next level. This course takes an in-depth look at Google Analytics, teaching advanced techniques that can help you use this popular and powerful analytics tool to glean better insights.

Formulating a keyword strategy is one of the most important activities in marketing. Properly optimizing a website and strategically using keywords can yield visitors for years. Digital marketing expert Matt Bailey begins with the basics, covering what keywords are and what they do.

Attract international visitors to your websites with these SEO tips from David Booth. This course will help viewers develop and implement a successful strategy for international SEO, which is increasingly important given globalization; the localized versions of leading search engines like Google, Bing, and Yahoo; and the market share of such search engines as Baidu (China), Yandex (Russia), Naver (South Korea), and others.

This course describes how to install and configure Apache HTTP Server, MySQL database server, and PHP

Web designers—whether freelance or working within an organization—appreciate simple and flexible technology that can be customized and updated quickly to suit the evolving needs of their client or company.