Today's marketing professionals have a wide array of SEO tools at their disposal. With so many options, choosing the right tools for technical optimization, content optimization, offsite optimization, and competitive research can be tricky.

Joomla! is one of the most popular open-source content management systems in the world, powering over 30 million websites. In this course Jen Kramer will help you install Joomla! locally or remotely, so you can run it from your own computer or on a web host everyone can access.

Explore creative-oriented career paths in web design and development including user experience (UX) design, user interface (UI) design, internet marketing, graphic design, and more. Learn which personality types are best suited for each career opportunity and what skills are required for each position. Instructor Jen Kramer also covers which tools are current in each field, shares why coding is still a key literacy for web designers, and offers further resources for each area of interest.

You a person with little or no training in web design—have found yourself in charge of a website. Maybe even two. While your task might initially seem daunting, designing and running a great site is completely within your powers.

Learn how to interact with databases using object-oriented PHP code. In this intermediate course, Kevin Skoglund teaches powerful PHP techniques that streamline interactions with MySQL databases. PHP developers will benefit from the efficient, well-organized, reusable, and easy-to-understand code that object-oriented programming (OOP) offers.

In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.

In this class, Steve gives us an overview of SEO in Joomla 3. He covers topics such as Joomla! URLs, aliases, metadata and Google Analytics. Along the way he shares some extensions that will help you optimize your Joomla sites.

This brilliantly accessible book is the perfect introduction to using all the key features of VirtueMart to set up and install a fully-functioning e-commerce store. From the basics to customization, it’s simply indispensable.

Find new and interesting ways to display your site content with Joomla!, the open-source CMS, and these tutorials from Jen Kramer. Jen shows how to create and modify the look of categories, articles, lists, and menus, and implement advanced functionality like tagging and version control. She'll teach you how to add links, images, videos, and dropdown menus to your Joomla! site, as well as configure some crucial display options. Make sure to test your new skills by taking the practice challenges issued along the way.

Joomla!, the open-source CMS, easily expands to make websites that do almost whatever you want. In this course, Jen Kramer introduces the modules, components, extensions, and templates that will help you take Joomla! further. Learn about the core modules (like custom HTML and search) and then find out how to build out contact forms and redirect web traffic with components, use extensions to create backups and upload media, and change the look of your site with templates. Make sure to test your new skills by taking the practice challenges issued along the way.