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Prompt your users to buy multiple products, at a discounted price, instead of a single one.
Create dependent custom fields that load progressively. Or set internal dependencies useful for products filtering.  
Assign to your products any kind of custom field, like colors (color swatches), numbers, text and display it in multiple ways (color buttons, buttons, checkboxes, drop-down lists, etc.)
The user could build his own kit, selecting various products from predefined product groups. A good example is a computer or a bike which consists of different parts that the user has to select
A Virtuemart search and filtering suite. Powrefull Product Search and a Filtering module that filters with Categories, Manufacturers, Custom fields and Price range. It is very fast and highly configurable.