The Accidental Web Designer

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You a person with little or no training in web design—have found yourself in charge of a website. Maybe even two. While your task might initially seem daunting, designing and running a great site is completely within your powers.

 

In this weekly series, Jen Kramer shows you how, providing quick, actionable tips designed to help accidental web designers like yourself create and manage high-quality sites. Learn new techniques in the areas of content, marketing, and technology, from how to define your website’s voice to how to effectively focus your social media messaging. Plus, Jen provides a weekly question to consider with other accidental web designers in the course’s LinkedIn Group. Tune in every Wednesday for a new tip.

Note: Because this is an ongoing series, viewers will not receive a certificate of completion.

Contents

00-Introduction
01-Welcome    
02-What is an accidental web designer    
03-About our LinkedIn Group    
04-Coming back later in 2020    

01-Working with Content
01-Voice, tone, and brand    
02-Four ways a listicle helps your message    
03-Say more with less    
04-Developing basic HTML skills    
05-Three tips for improving your Google searches    
06-What's the right platform for my website    
07-WordPress.com vs. WordPress.org    
08-What is an API    
09-Three tips for choosing effective photos    
10-How do I add tons of content to my existing website    
11-Choosing great fonts for your website    

02-Web Strategy
01-Understanding organizational, user, and website goals    
02-Your website isn't for everyone—and that's OK!    
03-What is reputation management    
04-Three ways people find you that aren't through Google    
05-Eliminating website ROT    
06-Organizing your content    
07-Five tips for hiring website help    
08-What is website accessibility    
09-Six tips for improving website accessibility    
10-What are some quick and easy ways to create videos    
11-What are all of those web technologies    

03-Marketing and Promotion
01-Five easy ways to promote your website    
02-Three easy tips for quality video    
03-Three tips for effective social media    
04-Three tips for getting email newsletters opened and read    
05-Three more tips for reaching email subscribers    
06-Pop-ups for good and evil    
07-Three free product strategies    
08-Improving communication with web developers through wireframing    
09-Hooking customers with hooks    
10-Choosing a great color scheme for your site    
11-The importance of a call to action (CTA)    
12-Using ebooks to promote your business

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Additional Info

  • Skill Level: Beginner
  • Author: Jen Kramer
  • Released: Sunday, 12 May 2019
  • Duration (mm): 99
  • Porvider: Lynda
  • Password: BlackJoomla.com