Using Google Webmaster Tools

In Video

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Attract international visitors to your websites with these SEO tips from David Booth. This course will help viewers develop and implement a successful strategy for international SEO, which is increasingly important given globalization; the localized versions of leading search engines like Google, Bing, and Yahoo; and the market share of such search engines as Baidu (China), Yandex (Russia), Naver (South Korea), and others.

David reviews global and regional aspects of how to determine target markets and optimize your website for different countries and languages. He then explains the technical elements of international SEO, including how search engines handle multilingual and multiregional content, and which methods to use to let search engines know just whom you're targeting. Viewers then explore international content strategy and crucial on-page elements and optimization strategies.

Then learn how to perform keyword research—taking into account cultural considerations and local competition. The course moves on to explore such off-site factors as social sharing and link building, and shows how to measure results via a number of SEO-specific tools, as well as Google Analytics.

Topics include:

Explain why backlinks are so important in both domestic and international SEO.
Name three countries that have search engines that are more popular locally than Google.
Determine the purpose of a content delivery network.
Identify how UTF-8 encoding helps with searches in different languages.
Recognize situations in which meta tags are useful.
Apply helpful strategies to increase traffic to your websites.

00-Introduction
01-Welcome

01-Overview of International SEO
01-What is international SEO
02-Beyond Google Overview of the top global search engines

02-Getting Started
01-Optimizing for countries or languages
02-Determining target markets and audiences
03-Finding the best site and server architecture
04-Leveraging local and regional detection
05-Understanding server location and hosting considerations
06-Ensuring that core functionality works around the world

03-Understanding the Technical Aspects
01-How major search engines currently handle multilingual content
02-Specifying language Hreflang annotationsXML
03-Meta content-language country tag usage
04-Using Google Webmaster Tools

04-Understanding Content and On-Page Elements
01-Putting together your international content strategy
02-Handling localization and unique content
03-Best practices for translating content
04-On-page optimization tactics

05-Keyword Research for International SEO
01-Performing international keyword research
02-Understanding cultural considerations
03-Evaluating local competition

06-Understanding Off-Site Factors
01-Increasing visibility for localized pages
02-Link building for international SEO
03-Impact of social networks and social sharing

07-Measuring Your Results
01-Measuring international SEO campaigns
02-Segmenting your international data
03-Monitoring international search visibility with tools