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The only thing you need to start collecting statistics is your Google Analytics ID. Add it to Shack Analytics (Pix Tacker) and the Google Analytic code will be loaded on every page of your website. In addition to extra features to track site activity and allow user to accept cookies.
In J2Store
You can track the user behavior across your e-commerce store starting from product views to thank you page.
In Video
In this class, Steve gives us an overview of SEO in Joomla 3. He covers topics such as Joomla! URLs, aliases, metadata and Google Analytics. Along the way he shares some extensions that will help you optimize your Joomla sites.