In Video
Attract international visitors to your websites with these SEO tips from David Booth. This course will help viewers develop and implement a successful strategy for international SEO, which is increasingly important given globalization; the localized versions of leading search engines like Google, Bing, and Yahoo; and the market share of such search engines as Baidu (China), Yandex (Russia), Naver (South Korea), and others.
In Video
Formulating a keyword strategy is one of the most important activities in marketing. Properly optimizing a website and strategically using keywords can yield visitors for years. Digital marketing expert Matt Bailey begins with the basics, covering what keywords are and what they do.
In Video
Unlock the advanced capabilities of Google Analytics and take your skills to the next level. This course takes an in-depth look at Google Analytics, teaching advanced techniques that can help you use this popular and powerful analytics tool to glean better insights.
In Video
Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to better understand who your digital customers are, how they found your website, and how they engage with your site once they get there. This course covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals.
In Video
Today's marketing professionals have a wide array of SEO tools at their disposal. With so many options, choosing the right tools for technical optimization, content optimization, offsite optimization, and competitive research can be tricky.
In Blog
We will learn how to use Akeeba Backup Pro to upload our Joomla site backups to Google Drive automatically.
In Video
In this class, Steve gives us an overview of SEO in Joomla 3. He covers topics such as Joomla! URLs, aliases, metadata and Google Analytics. Along the way he shares some extensions that will help you optimize your Joomla sites.
In Blog
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. Google Chrome has some extensions that very useful for SEO.