Google Analytics Essential Training

In Video

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Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to better understand who your digital customers are, how they found your website, and how they engage with your site once they get there. This course covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals.

Instructor Corey Koberg explains how to glean insights from the vast array of data available: from averages and segments to trends and context.

Topics include:

Setting up an account
Installing the Google Analytics tracking tag
Working with essential reports
Using annotations in analytics reports
Graphing data over time
Cleaning up data with inline filters
Creating and applying persistent segments in reports
Determining the location, demographics, and interests of your users
Using acquisition reports to determine where your users are coming from
Working with behavior reports
Visualizing funnels with Goal Flow
Setting up goals

00-Introduction
01-Understanding your digital customers with Google Analytics
02-Digital analytics and key concepts

01-Get Started
01-How does Google Analytics work
02-Set up a Google Analytics account
03-Install the Google Analytics tracking tag

02-Google Analytics Fundamentals
01-Properties and views
02-Accessing Google demo data

03-Introduction to the UI and Reports
01-Navigation basics View, search, side panel, reports, and admin
02-Introduction to reports
03-Metrics and dimensions The importance of scope
04-Graph data over time in reports
05-Using annotations in analytics reports
06-Different ways to view data

04-Filter and Segment Data
01-Basic inline filters
02-Advanced inline filters
03-Introduction to segmentation in Google Analytics
04-Create and apply persistent segments in reports

05-Audience Reports
01-Who are your users
02-Audience overview
03-Demographics and interests
04-Geographic location
05-Technology
06-Mobile

06-Acquisition Reports
01-Where are your users coming from
02-Channels
03-Source and medium
04-Referrals
05-Campaign tracking

07-Behavior Reports
01-How are your users engaging
02-Site content
03-Site speed
04-Introduction to events
05-Event reports

08-Conversion Reports
01-How are users converting
02-Understanding funnel visualization
03-Visualizing funnels with Goal Flow
04-Real-time data report

09-Basic Configuration
01-Configure your GA account
02-Manage user accounts
03-Set up goals