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Google Analytics Essential Training

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Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to better understand who your digital customers are, how they found your website, and how they engage with your site once they get there. This course covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals.

 

Instructor Corey Koberg explains how to glean insights from the vast array of data available: from averages and segments to trends and context.

Topics include:
  • Setting up an account
  • Installing the Google Analytics tracking tag
  • Working with essential reports
  • Using annotations in analytics reports
  • Graphing data over time
  • Cleaning up data with inline filters
  • Creating and applying persistent segments in reports
  • Determining the location, demographics, and interests of your users
  • Using acquisition reports to determine where your users are coming from
  • Working with behavior reports
  • Visualizing funnels with Goal Flow
  • Setting up goals

Contents

00-Introduction    
01-Understanding your digital customers with Google Analytics    
02-Digital analytics and key concepts    

01-Get Started    
01-How does Google Analytics work    
02-Set up a Google Analytics account    
03-Install the Google Analytics tracking tag    

02-Google Analytics Fundamentals    
01-Properties and views    
02-Accessing Google demo data    

03-Introduction to the UI and Reports    
01-Navigation basics View, search, side panel, reports, and admin    
02-Introduction to reports    
03-Metrics and dimensions The importance of scope    
04-Graph data over time in reports    
05-Using annotations in analytics reports    
06-Different ways to view data    

04-Filter and Segment Data    
01-Basic inline filters    
02-Advanced inline filters    
03-Introduction to segmentation in Google Analytics    
04-Create and apply persistent segments in reports    

05-Audience Reports    
01-Who are your users    
02-Audience overview    
03-Demographics and interests    
04-Geographic location    
05-Technology    
06-Mobile    

06-Acquisition Reports    
01-Where are your users coming from    
02-Channels    
03-Source and medium    
04-Referrals    
05-Campaign tracking    

07-Behavior Reports    
01-How are your users engaging    
02-Site content    
03-Site speed    
04-Introduction to events    
05-Event reports    

08-Conversion Reports    
01-How are users converting    
02-Understanding funnel visualization    
03-Visualizing funnels with Goal Flow    
04-Real-time data report    

09-Basic Configuration    
01-Configure your GA account    
02-Manage user accounts    
03-Set up goals

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Additional Info

  • Skill Level: Beginner
  • Author: Corey Koberg
  • Released: Friday, 28 September 2018
  • Duration (mm): 156
  • Porvider: Lynda
  • Password: BlackJoomla.com