Marketing Tools: SEO

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Today's marketing professionals have a wide array of SEO tools at their disposal. With so many options, choosing the right tools for technical optimization, content optimization, offsite optimization, and competitive research can be tricky.

In this course, Brad Batesole covers must-haves for your SEO tool kit, including Google Search Console, Google web.dev, Screaming Frog SEO Spider, Google Keyword Planner, SEMrush, Siteliner, and more. Not just for pros, these tools can help anyone concerned with their SEO performance gauge how their site is doing, see how it stacks up against the competition, and make measurable improvements.

Topics include:

Setting SEO goals
Working with Google Search Console
Evaluating SEO problems
Using Google diagnostic tools, including web.dev
Configuring and using the Screaming Frog SEO Spider
Getting started with Keyword Planner
Structuring data
Using SEMrush
Conducting keyword research
Using BuzzSumo for content research

Introduction
Conclusion

01-A Look at Goals
01-SEO goals
02-SEO tool categories
03-Technical SEO tools
04-Content SEO tools
05-Offsite visibility with SEO
06-Competitive research for SEO

02-Google Search Console
01-Signing up for Google Search Console
02-Overview of Google Search Console
03-Understanding search performance
04-Evaluating SEO problems
05-Understanding crawl factors

03-Google Diagnostic Tools
01-Using Google web.dev
02-Interpreting web.dev results
03-Understanding page speed elements
04-Using Google Test My Site
05-Using Google Lighthouse

04-Screaming Frog SEO Spider
01-What is Screaming Frog
02-Exploring the interface
03-Configuring your first crawl
04-Reviewing results
05-Generating a sitemap
06-Importing crawl data

05-Keyword Resources
01-Using Google Keyword Planner
02-Using KWFinder
03-Using AnswerThePublic
04-Using Google Trends

06-Google Structured Data
01-What is structured data
02-Getting started with structured data
03-Structured Data Testing Tool

07-SEMrush
01-What is SEMrush
02-Conducting keyword research
03-Conducting competitive research

08-Ahrefs
01-What is Ahrefs
02-Conducting keyword research
03-Conducting competitive research

09-Bonus Tools
01-Using Siteliner for duplication issues
02-Using BuzzSumo for content research
03-Using plugins for WordPress SEO