Next, learn about how to find and analyze the right keywords for your business and implement them into different channels. Matt covers all the important components of choosing keywords including how to determine customer intent, identify trends, develop analytics, utilize negative keywords, and focus on what works. Finally, learn about how to measure the results, understand rankings, and establish priorities.
Topics include:
- What are keywords?
- Why are keywords important?
- Starting keyword research
- Creating a starter set
- Analyzing keyword patterns
- Reading search engine results pages (SERP)
- Mapping keywords across the customer lifecycle
- Appling keywords to optimize your website
- Choosing keywords for voice search
- Build your quality score with themes
- Apply keywords to optimize your marketing
Contents
00-Introduction
01-Search is life
02-Keywords The foundation of digital marketing
03-Why keywords
01-Starting Keyword Research
01-Keywords research shows intent
02-Keywords provide context
03-Research the SERPs
04-Keyword tools Search engines
05-Keyword tools Wordtracker
02-Analyzing Keyword Patterns
01-Keyword concepts Long tail and short tail
02-Keyword concepts Plurals
03-Keyword concepts Questions
04-Keyword research Buying cycle
05-Keyword research Observations
06-Keyword research Organize by phrase structure
03-Map Keywords across the Customer Lifecycle
01-Use trends data to complete the picture
02-Apply your data to your website structure
03-Map your keyword data to a calendar
04-Present your strategy
04-Apply Keywords to Optimize Your Website
01-Start with the page title
02-How search engines display your URLs and page descriptions
03-Optimize primary page structures
04-A word of warning about SEO
05-Take time to optimize the details
05-Apply Keywords to Optimize Your Paid Search
01-Maintain keyword groups with specific destinations
02-Build your quality score with keyword themes
03-Utilize negative keywords
04-Target ads and campaigns with keywords Location, time, and words
06-Apply Keywords to Optimize Your Marketing
01-Content marketing Answer questions and anticipate events
02-Email Educate and engage the needs of the audience
03-Social Engage by knowing the need, the time, and the language
07-Conclusion
01-Don't be fooled by rankings
02-Next steps
Download
Login to Download - Registration is Free in BlackJoomla but you should have points for download - FAQ
If after login, appears Warning (The security token did not match...) please refresh page and login again
Message
Before send Article, Video, contribution Please study FAQ
All of files compressed by WinRAR - use from Latest WinRAR before install
Password for all files:BlackJoomla.com