Advanced Google Analytics

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Unlock the advanced capabilities of Google Analytics and take your skills to the next level. This course takes an in-depth look at Google Analytics, teaching advanced techniques that can help you use this popular and powerful analytics tool to glean better insights.

Discover how to create and manage filters, create custom channel groupings, and interact with segments. Plus, find out how to create custom calculated metrics; debug your analytics setup; and more.

Topics include:

Tracking users with User-ID
Adding new views
Creating and managing filters
Event flow reporting
Measuring events
Working with advanced features
Creating and applying segments

00-Introduction
01-Gain a better understanding of your data

01-Measuring Data
01-How data collection works
02-How new vs. returning users work
03-Tracking users with User-ID

02-Views
01-About views
02-Create a measurement plan
03-Adding a new view
04-View settings
05-View panel

03-Filters
01-View filters
02-Creating and managing filters
03-Filter ordering
Regular expressions (regex)

04-View Filters
01-Create common predefined filters
02-Create common exclude filters
03-Create common include filters
04-Create common case filters
05-Create common search and replace filters
06-Filter limitations

05-Events
01-Anatomy of events
02-Events flow reporting
03-Measuring events
04-Events vs. goals

06-Advanced Features
01-Site Search overview
02-Site Search setup
03-Create custom dimensions
04-Calculated metrics
05-Custom channel groupings
06-Custom content grouping
07-Weighted sort
08-Google Analytics debugger plugin

07-Segmentation
01-Overview
02-Explore and apply segments
03-Create segments
04-Apply multiple segments
05-Analytics solutions gallery

Conclusion